be sure to sure shot

be sure to sure shot

We worked in and alongside Sure Shot to reposition the brand for its re-launch. As the world’s only clinically proven alcohol reducer, Sure Shot is breaking boundaries and creating a new category as the outlaw of wellness. In a space where others step in after the damage is done, they have solidified their place as the only product that stops the negative effects of alcohol while maintaining a good buzz.

Launching Sure Shot during Halloween, we built our campaign around its innovation in blood alcohol reduction, featuring a vampire boasting about his ability to drain blood alcohol faster than the product.

The rebrand takes inspiration from pop art and comic strip elements, delivering the same punch Sure Shot promises with its innovative formula, standing in stark contrast to most products in the wellness space.

Additional Credits: Zachary Scott, Gateway 404 Films, Stout Design, Mophonics, and Autumn PR.

Previous
Previous

Performance Made Us Do It

Next
Next

Fisker Ocean Launch