The “Performance Made Us Do It” repositioning exemplifies precision execution under pressure, delivering a powerful message that sparks discourse and builds anticipation. By integrating cutting-edge CG technology early in the idea development phase, the effort eliminates inefficiencies in process, cost, and timing. We worked seamlessly with Dodge's design and engineering teams in a highly secure environment, leveraging an iterative model that capitalizes on institutional knowledge and unmatched CG expertise. This approach fosters real-time communication between creatives and engineers, aligning technical precision with a bold new vision. From the aerodynamic Daytona-inspired nose to the repositioning’s cohesive narrative, every detail is meticulously crafted to exceed expectations and redefine the brand’s performance identity.