The “Performance Made Us Do It” repositioning exemplifies precision execution under pressure, delivering a powerful message that sparks discourse and builds anticipation. By integrating cutting-edge CG technology early in the idea development phase, the effort eliminates inefficiencies in process, cost, and timing. Collaborating closely with Dodge's design and engineering teams in a secure environment, we used an iterative model that combined institutional knowledge with CG expertise. This approach enabled real-time communication between creatives and engineers, ensuring technical accuracy and a bold vision. From the aerodynamic, Daytona-inspired nose to the repositioning’s cohesive narrative, every detail was carefully crafted to elevate the brand’s performance identity.