God Bless the Working Class
We positioned Ram as a brand in service of the challenges facing society, moving beyond the "Built in America" narrative to a more powerful message: "Built to Serve America." While honoring 100 years of truck history, Ram looks ahead to the future of trucks, championing the modern working class and supporting both traditional vocations and the skilled trades of tomorrow. Unlike competitors with institutional, corporate tones, Ram stays grounded—blending masculine bravado with empathetic respect, balancing self-importance with selflessness, and standing in service of those rebuilding America’s infrastructure, driving 21st-century energy solutions, and connecting dislocated workers to jobs.
Ram Commercial work vans embody this mission, becoming essential partners for small businesses driving progress in their industries. From delivering fresh meals to enabling solar energy projects, these vehicles are at the center of the hard work that sustains communities. With advanced safety features and security technology, Ram provides the confidence and reliability to get the job done. During Ram Commercial Van Season, this commitment came to life through special cash incentives on ProMaster models, empowering entrepreneurs to grow their businesses and help shape the future of American industry.