The (RED) partnership aligns seamlessly with Ram’s identity, emphasizing the brand’s dedication to strength, resilience, and purpose. This collaboration transforms Ram’s working-class hero legacy into a global mission, illustrating its commitment to driving real change. More than a campaign, it’s a demonstration of shared values, connecting Ram’s heritage of service to (RED)’s fight against global health crises. By leveraging its platform, Ram not only raises awareness but delivers tangible impact, showing that its vehicles are designed to serve both communities and humanity. Together, they redefine what it means to stand in service—at home and worldwide.